Iman created Cosmetics and Skin Care specifically for women of color, precisely African American women. Our Skincare products utilize breakthrough ingredients for women of color, specifically addressing ashiness, oilness and uneven skintone.
In 1994, Iman launched her own line of cosmetics for women of color. She had long been frustrated by the paucity of products for black skin. "I would go to cosmetics counters and buy two or three foundations and powders, and then go home and mix them before I came up with something suitable for my undertones," she said in an interview with Black Enterprise writer Lloyd Gite. Teaming with Byron Barnes, a onetime makeup artist who had helped create a previous line of cosmetics for women of color, Iman came up with an innovative product line, and packaged it with her own name and very recognizable visage.
